What can Coachella teach us about weddings? More than you might think, friends. I’m sharing an idea I’ve been thinking about: the big, collective spectacle of fireworks and the intimate connection of a fireplace. We’ll look at the performances of Sabrina Carpenter and Justin Bieber through that lens, and talk about how different generations experience celebration. I also get into why transparency, access, and understanding the process matter to our clients and our vendor community. If you’re planning a wedding or working in events, I hope this gives you a fresh way to think about the moments you create.
Friends, a quick look at my sales numbers sent me into a spiral this busy season. Once I made time to compare the data, I realized the sky wasn’t falling—and the context behind bookings and engagement timelines made all the difference. In this episode, I share why I track inquiries, proposals, and conversions, and why that recurring booking meeting matters. We also talk about what to do when the numbers really are down: examine your marketing and referral channels, respond to new clients, nurture relationships, and ask for help. Deep breaths. You don’t have to figure it all out alone.
How do you get on a planner’s vendor list? Friends, there’s no magic bullet. In this episode, I talk about the trust that connects clients, planners, and vendors, and why consistent work and a genuine personality match matter so much. I share how an unexpected headshot session in Paris led to another opportunity, and how a chance conversation on an Italian beach eventually became a wedding in New York. Relationships take time, and you never know where a connection might lead. Keep showing up, doing the work, and staying focused on what’s right for the client.
This week I’m getting personal about the marriage of AA and therapy, and how both have shaped my sobriety, my relationships, and the way I run my business. I share how therapy led me to recognize my drinking problem, what I’ve learned from working the steps, and why sharing a problem can make it feel less overwhelming. We also talk about honesty, feedback, making amends, and taking what I learn back into the world. AA is the path that has worked for me, and I hope this conversation reminds you that support is available in many forms.
Let’s talk team structure, friends. I’m walking you through how Julian Leaver Events grew from just me and a binder into a team with dedicated planning, design, production, and operations roles. I share when I knew I needed help, why we separated planning and design, and how our team works together to support the client experience. I’m also excited to talk about our European expansion and the partner helping us build relationships on the ground. Every business does this differently, but I hope sharing what’s working for us sparks a few ideas for yours.
The tables have turned, friends! For Francisco’s 40th birthday, we planned a five-day celebration in Puerto Vallarta and brought in a local planner to help make his vision real. I’m sharing what it felt like to hand over the reins, trust someone else with the details, and experience the celebration from the client side. We’re talking design boards, an Adele impersonator, fireworks, and the messy middle of letting go. If you’re planning a wedding and wondering how to trust your vendor team with a vision that means so much to you, I hope this story gives you a little perspective.
- Kevin, apple podcasts
“Julian's personality is the perfect combination of fun & expertise. I usually replay the episode as soon as I finish it.”
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