Case Study Template


Dallas Weddings


I always say that events are a lot like mazes in that they’re filled with lots of twists and turns. The good news? I know exactly how to navigate every curve. Below you’ll find an overview of exactly what it takes to bring a dream Dallas wedding to life, as well as a few notes about my process—a process that’s been designed to make your journey down the aisle as seamless and straightforward as possible.

Pinterest inspirations are wonderful resources, and suggestions from friends are certainly valuable. However, more often than not, information gleaned from these sources does not come with an attached price tag. My hope is that by reviewing this case study, which includes an accurate budget breakdown, you’ll gain more knowledge about what it truly takes to reach a beautiful end result.

Consider this your first look inside the maze!

Case Study: 2019 Ballroom Wedding at Union Station

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Although they were working with a large guest list and an even larger ballroom, they wanted to be sure that their reception remained personal. To break down their venue without breaking the bank, we designed outside the box and partitioned off the space with lattice fencing and plenty of boxwood. The result? An intimate, indoor garden party that was refreshingly original in every way.

This couple chose to host their wedding reception at Union Station in Dallas, a gorgeous venue with plenty of room for everyone on their guest list. Almost TOO MUCH room, in fact. As we began pulling together a design scheme that matched their vision for an indoor garden party, we kept returning to a central question: How do you make a huge space feel intimate?

Budget Breakdown

The budget for this Dallas ballroom wedding, which was attended by 208 guests, totaled just over $168,000.

Here’s a look at how the budget was allocated in order to achieve the couple’s vision:



*This budgetary breakdown is meant to provide a general snapshot and should not be considered as a service quote for any category. Your budget will be custom-tailored to reflect your unique style and priorities, and certain categories will grow or shrink accordingly.


How We’ll Customize Your Dallas Wedding

  • Step 1 | You’ll share your story, hopes, and expectations. People rarely allow themselves enough time and space to dream—especially when planning a wedding. Instead of dreaming, couples get lost in worry, which can lead to premature decision-making. My process always begins by asking questions about your journey together, which in turn will help you articulate what you want your wedding day to look like.

  • Step 2 | I’ll assemble the right vendor team. Even if you desire a traditional Dallas wedding, your day doesn’t have to look the same as anyone else’s. Dallas has a plethora of highly-vetted vendors to choose from, and many of them do showcase a “signature style” via their online portfolios and Instagram accounts. But you’d be surprised by how many of them are also willing (and excited) to step outside of the box in order to create something different. Your planner is the trusted advisor responsible for communicating your vision and propelling it forward, so it’s important to choose the right partner. I put my connections to work on your behalf to ensure you receive truly original design plans that align with your tastes and preferences, followed by flawless event execution.

  • Step 3 | We’ll work together to incorporate personal touches. Although nearly every wedding follows a similar itinerary—ceremony, cocktail hour, reception, sendoff—personal touches are the difference-makers that will keep your day from feeling formulaic. At this wedding, we surprised the groom by creating a secondary bar that opened later in the evening. Then, while guests sipped on signature cocktails, the “Spirit of Troy” USC marching band made a special appearance on the dance floor. Through proper budget management, we’ll ensure that you’re able to host, entertain, and surprise and delight attendees at every turn in a way that perfectly reflects your relationship.



Dallas Venues to Consider

My years of experience in catering sales and management for the Crescent Hotel and Rosewood Mansion taught me the value of selecting the perfect venue. When planning your Dallas wedding, it’s essential to select a venue that has an excellent food and beverage program and offers enough flexibility to ensure you can accomplish whatever you wish.

Here are a few fine Dallas venues that fit the bill:

  • Dallas Union Station

  • The Joule

  • Virgin Hotel

  • Thompson Hotel—coming soon

  • The Crescent Hotel

  • The Ritz-Carlton, Dallas

  • The Four Seasons Resort & Spa at Las Colinas

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From the Client

Hiring a planner is one of the earliest and most expensive decisions you make, so committing to that sum of money before you’ve picked any other details can be intimidating. We are so glad that we got over that initial hurdle, because it is one of the smartest ways to spend part of your budget. After finding Julian, the rest of wedding planning felt organized, thoughtful, and fun!

From our very first conversation, Julian made me feel at ease and like I could trust him (which we could!). I knew that he would stand by his word to make this day perfect for us and for our families. Julian is a true professional, and it shows from the amazing relationships he has established in the industry. He made me feel great and completely in control of the planning process.

— Heather, bride

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...and so much more.

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After 15 years in event planning and luxury hospitality, not only can I see the end goal but I know the path through.

And together, I’d love to walk that path with you

I'm Julian Leaver.